Olympic Viewership 2024. Olympic games insights hub nielsen’s data behind the fans, brands and athletes. A general view showing wings and the olympic rings on the eiffel tower during the.

After ratings plummeted in the last two olympics, nbc is betting big on celebrities, the city of paris, and a great athlete roster in 2024. While everything will stream live from paris in 2024, there’s an argument to be made (and nbcu has made it) that viewers still want to sit down in prime time and.